The transformation of Duke’s Football Locker Room project had a laser focus on recruiting top-notch athletes and designing a space that was electric while representing the Duke Football brand. The game-changing locker room design highlights a modern look with innovative technological features, including antimicrobial lighting integrated into the facility’s ceiling and lockers. SLAM designed the locker room within the existing footprint to be constructed between Football seasons, this included upgrading the restroom finishes and creating private stalls within the gang shower.
The existing space in the Yoh Football Center was dated and didn’t provide a modern wow-factor for recruits and student-athletes.
Existing and New Lockers and Showers
With the hiring of a new football coach, Duke took charge on renovating the football locker room and player’s lounge spaces between football seasons to exceed facility standards in the ACC Conference and amongst other Power 4 schools.
SLAM worked alongside Jack Porter on experiential branding to bring fresh graphics and LED digital signage to elevate the overall football experience by bringing the space to life with a shared mission and unmistakable culture.
The locker room space was revealed in July 2024 with smiles, laughter and awe from the player’s and coaching staff. This space will be the home for Duke Football on gameday and everyday, providing an impactful and functional area to build team culture and improve performance on and off the field.
The culture of Duke Football is amplified throughout their new spaces, including tributes to the gothic arch and wrought iron gate in the hype tunnel, Blue Devil spirit in the entry ways, Iron D’s in the locker room, and larger-than-life images of player moments on the locker end caps. The storytelling within this facility highlights the program’s successes and inspires recruits and players to perform at the highest level within College Athletics.
The project also includes converting a dated hall of fame on the 3rd level into separate recruiting and players lounges with an adjacent outdoor patio overlooking the football stadium. These spaces will significantly improve the Football recruiting path in the Yoh Football Center.