Vistra Energy, Experiential Graphic Series

the story

SLAM led the concept and development of a series of mural graphics for Vistra Energy, a leading Fortune 500 integrated retail electricity and power generation company, following the company’s consolidation and relocation to support continued growth. After partnering with Vistra on a successful workplace relocation in 2017, SLAM was re‑engaged in 2022 to design themed experiential graphics that would enhance the renovated architectural setting and create a true sense of place for employees. Rooted in the idea of movement, both optically and as a representation of progress, the graphic series translates Vistra’s brand, values, and culture into an immersive visual language that expresses energy as a dynamic, forward‑looking force within the physical workspace.

at-a-glance

SERVICES:

Experiential Graphic Design

LOCATION:

Irving, TX

STATUS:

Completed 2022

Movement is the organizing principle of the graphic series, expressed both visually and conceptually. At every scale, the murals convey momentum and flow, reflecting energy as an active, forward‑moving force rather than a fixed condition.

Optical motion is created through layered compositions, shifts in scale, and directional patterning. These elements produce a sense of continuous movement, drawing the eye across surfaces and activating interior spaces through visual rhythm.

Beyond visual dynamics, movement also represents progress. The graphics reinforce Vistra’s evolving role within the energy landscape, translating ideas of innovation, transformation, and forward momentum into a contemporary environmental language.

Together, the graphic series creates a distinct sense of place for Vistra employees. Rooted in movement and progress, the work extends the company’s brand, values, and culture into the physical environment, supporting connection, identity, and experience within the workplace.

Vistra Energy

the story

at-a-glance

Project Contacts